Privacy policy

Last updated: September 6, 2026

New Blume operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). New Blume is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
Account information including your username, password, security questions, preferences, and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
From our partners or other third parties.

Cookies and Advertising Technologies

We use cookies, pixels, and similar technologies to operate our website, understand how visitors use our Services, and measure and improve our advertising.

These technologies may be provided by third parties, including Shopify and Google. We may use services such as Google Analytics and Google Ads to measure website activity, understand advertising performance, and provide relevant advertisements. If enabled on our website, we may also use Meta technologies, including the Meta Pixel, for advertising measurement and personalization.

You can manage or disable certain cookies through your browser settings or through any cookie preference tools available on our website. Disabling certain cookies may affect some features of the Services.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide the Services, including processing payments, fulfilling orders, arranging shipping, processing purchases, returns and exchanges, managing your account, remembering preferences, providing product recommendations, and improving your shopping experience.
Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending promotional communications and showing advertisements for our products on our Services or other websites.
Security and Fraud Prevention. We use personal information to provide a secure shopping experience and to detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity.
Communicating with You. We use your personal information to provide customer support, respond to inquiries, provide effective services, and maintain our business relationship with you.
Legal Reasons. We may use your personal information to comply with applicable laws, respond to valid legal processes or government requests, enforce our policies, resolve disputes, and protect our rights and those of our customers.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate purposes subject to this Privacy Policy. These circumstances may include:

With Shopify, vendors, fulfillment providers, shipping providers, payment processors, and other third parties that perform services on our behalf.
With business and marketing partners that provide marketing, analytics, or advertising services.
When you direct, request, or consent to our disclosure of certain information to third parties, including where necessary to fulfill and deliver your order.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction, legal obligation, government request, or where necessary to enforce our policies or protect our Services, rights, customers, or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit to the Services may be transmitted to and shared with Shopify and other third parties that may be located outside Australia in order to provide and improve the Services.

Shopify may also process information obtained from your interactions with our store and other merchants to provide certain enhanced features. In these circumstances, Shopify is responsible for processing your personal information for those purposes.

You can learn more about how Shopify processes personal information through the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms.

We do not guarantee and are not responsible for the privacy or security of third-party websites or platforms.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority applicable in their jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request that it be deleted.

Security and Retention of Your Information

No security measures are perfect or impenetrable, and we cannot guarantee absolute security. Information transmitted over the internet may not always be secure while in transit.

How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide our Services, fulfill orders, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live and applicable privacy laws, you may have certain rights regarding your personal information, including:

Access. You may request access to personal information we hold about you.
Correction. You may request correction of personal information that is inaccurate or out of date.
Deletion. Where applicable, you may request deletion of certain personal information we maintain about you.
Portability. Where applicable, you may request a copy of certain personal information we hold about you.
Managing Communication Preferences. You may unsubscribe from promotional emails using the unsubscribe option contained in our emails. You may still receive non-promotional communications relating to your account, purchases, or orders.

You may exercise applicable rights by contacting us using the information provided below. We may need to verify your identity before processing certain requests.

We will not discriminate against you for exercising applicable privacy rights.

Complaints

If you have concerns or complaints regarding how we collect, use, disclose, or otherwise handle your personal information, please contact us using the information below.

We will review and respond to privacy complaints within a reasonable period. Depending on where you live, you may also have the right to lodge a complaint with the relevant privacy or data protection authority.

For customers in Australia, this may include the Office of the Australian Information Commissioner (OAIC).

International Transfers

Because New Blume operates online and uses service providers such as Shopify, payment providers, fulfillment providers, analytics providers, and other technology services, your personal information may be transferred, stored, or processed outside Australia, including in Canada, the United States, and other countries where our service providers operate.

Where required by applicable law, we take reasonable steps regarding the handling and protection of personal information transferred or disclosed internationally.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on this website, update the "Last updated" date, and provide additional notice where required by applicable law.

Contact Information

Store name: New Blume
Company name: Mailman Leads Inc
Company Address: 133 Richmond St W, Ste 207, Toronto, ON M5H 2L3, Canada
Warehouse Address: 130 Ocean St, Narrabeen NSW 2101, Australia
Corporation Number: 1803744-2
Phone: +61 3 8771 4470
Email: hello@newblume.com